PopSockets: Lifestyle Campaigns
Karishma spent several years leading the Partnerships team at PopSockets & launching culture-based marketing initiatives focused on expanding the brand’s audience, driving renewed awareness & building brand equity.
The vision was to grow the brand & business by enhancing PopSockets’ identity beyond function, developing the soul of the brand & re-introducing it to a wider audience. Her team created partnerships with creators in various capacities to design campaign stories around product launches, evergreen product lines & classic licenses. This is a snapshot of that chapter.
Services: Brand Strategy // Casting
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Become a lifestyle brand that empowers creative expression.
Develop a community of tastemakers relevant in Music, Fashion, Gaming & Art that organically represent the brand.
Captivate a Gen-Z audience.
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Execute lifestyle campaigns that prioritize representation & feature a group of diverse & compelling faces.
Develop an “Always On” multi-tiered seeding programs that result in community expansion.
Launch collaborations with emerging talent, brands & classic licenses that drive awareness & equity.
Implement celebrity + creator campaigns across social & digital platforms.
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Casted 35+ brand campaigns with a variety of tastemakers, creators & models.
Created & scaled a multi-tiered seeding program that highlighted the brand’s product ecosystem, supported key brand moments, collaborations & content pillars.
The seeding program resulted in 1000+ talent seeded per quarter - driving an average of 2M monthly impressions on Instagram & an additional 200M+ views on TikTok in Y2.
Developed & launched collaborations with glaive, mxmtoon, OGBFF, Pokemon, Harry Potter, The Revels Group, Secret Walls, HypeBeast and more.
Executed 40+ campaigns with creators such as Bella Poarch, Devon Rodriguez, Hallie Tut, Jack Pembrook, Kat Stickler, Leenda Dong, Nava Rose, Micah Cow, Millan Matthew & Zack Lugo.
Launched a TikTok mini-series called “Mirror "Mirror” that drove over 14M+ views in a 6 week period.
Services: Brand Strategy
