Aritzia: The Super Puff Campaign
Leading up to the winter of 2018, Canadian label Aritzia had been building a strong fanbase of royalty & models alike. The brand had plans to expand across the U.S. that season - opening stores from Vancouver to New York & were looking to continue that momentum with a series of celebrity & creator partnerships. First up was helping Aritzia forge a relationship with supermodel Kendall Jenner through a series of product seedings & paid partnerships.
Services: Brand Strategy // Celebrity Partnerships + Event Marketing
Agency: The A List
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Create energy behind the launch of Aritzia’s new Super Puff jacket that will drive awareness, website traffic & sales throughout the winter season.
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Engage a celebrity partner with a strong social media imprint & connection to the fashion world that can drive sales & awareness on key brand channels.
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Artizia’s Instagram followers grew by 12%.
Revenue was up from social by 133%.
The partnership generated numerous press placements in publications like Vogue, Vogue France, Teen Vogue & Elle.
The images from the campaign even spawned it’s own silly viral meme.
In 2019, we brokered a 2nd collaboration with Kendall Jenner & additional partnerships with Hailey Bieber, Sophia Richie, Chloe & Halle Bailey, Cami Mendes & Charles Melton.
The company’s consistent investments in talent, infrastructure & marketing initiatives fueled measurable growth for the brand. Aritzia reported a net profit of $17.9 million in a 13-week period ending September 1st, which was nearly a 19% jump from their $15.1 million profit during the same period last year.
![FaCXKZBakAAo81e.jpg](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/eb8b249d-76bf-40ca-be41-775fd20d212f/FaCXKZBakAAo81e.jpg)
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![kendall_superpuff.png](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/e463eeb7-2df8-4aec-8a87-cdc40f3da544/kendall_superpuff.png)
![658263d5f6c251193872fe9fcf9d4183.jpg](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/697c3b1d-d960-424a-907e-1e847695bef1/658263d5f6c251193872fe9fcf9d4183.jpg)
![Chloe+Bailey+.jpg](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/e665edbc-e018-4385-aff6-6a9d83ab3bff/Chloe%2BBailey%2B.jpg)
![sophia+richie+.jpg](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/1312fce2-69a9-4b02-bacf-6e0540dfba78/sophia%2Brichie%2B.jpg)
![f04d31520027ce0f0a611e22c2cfa905.jpg](https://images.squarespace-cdn.com/content/v1/654269d93e448218bbbee091/03fb9182-2427-4662-938f-48e02b013687/f04d31520027ce0f0a611e22c2cfa905.jpg)